Contact & App Resolution
Apple · SiriSay "call Nick" and Siri might find three Nicks across two different apps. Most people use more than one messaging app — and in some regions, the default isn't even a native iOS app. Ambiguity was everywhere.
Led design end-to-end, working with engineering on a behavioral model using signals like frequency and recency to resolve both the contact and the app. A key aspect of the design was asking questions when the model was unsure — and always asking the simplest possible question. If two Nicks share the same first name but different last names, just ask: Which Nick? A or B. I also led junior designers on the correction flows for Contact & App.